Israel’s Redefine Meat to serve 3D-printed, plant-based meat at eateries in Europe
Startup also unveils first ‘whole cuts’ for high-end restaurants in the UK, Germany, Netherlands
By RICKY BEN-DAVIDToday, 6:51 pm
Israeli startup Redefine Meat will begin offering 3D-printed plant-based “meat” products at select high-end restaurants in Europe, the company announced on Tuesday, also unveiling what it called “the world’s first” whole cuts that resemble lamb and beef cuts.
In doing so, the company claimed to have “cracked the holy grail of the alternative meat industry,” which is largely producing minced products that often lack the fibrous texture found in animal meat.
Redefine Meat’s range of products, called New Meat, now includes the whole cuts, plus burgers, sausages, lamb kebabs, and ground beef as it hopes to become “the world’s largest meat company by offering every single cut that a cow does.” Dishes made with the products will become available in restaurants such as Marco Pierre White’s Steak Houses in the UK, a chain of 22 eateries established by celebrity chef Marco Pierre White; Indian restaurant Brigadiers, also in the UK; and Michelin-starred restaurants Ron Gastrobar in the Netherlands of Dutch chef and TV personality Ron Blaauw.
In Israel, dishes with Redefine Meat’s products are sold in some 150 restaurants and establishments, according to the company, including Coffee Bar and Hotel Montefiore in Tel Aviv.