Canada loved the Beyond Meat Burger; now A&W is trying out a vegan sausage patty on its breakfast sandwich

The Beyond Meat Sausage & Egger will be on A&W’s breakfast menu nation-wide on March 11

A&W’s Beyond Meat Sausage & Egger features a plant-based sausage patty. CNW GROUP / A&W FOOD SERVICES OF CANADA INC.

Canada’s appetite for A&W’s Beyond Meat Burger was so great that the plant-based patty sold out at restaurants nation-wide in a matter of weeks. Now, the Los Angeles-based food company is continuing its Canadian expansion with the launch of a new meatless product in partnership with the fast-food chain: a breakfast sausage patty.

As of March 11, A&W’s Beyond Meat Sausage & Egger — containing a vegan sausage patty, cheese, an egg, lettuce and tomato on a burger bun or English muffin – will be included on its breakfast menu, making it the first restaurant chain in the country to offer the Beyond Meat product.

“We couldn’t be happier to be expanding our partnership with A&W,” said Ethan Brown, Beyond Meat founder and CEO, in a press release. “The consumer response to the Beyond Meat Burger at A&W has been overwhelmingly positive.”

Susan Senecal, A&W Canada’s president and CEO, said in a statement: “We recognize Canadians are increasingly interested in including more plant-based proteins in their diets. Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love.”

A&W may have been the first national burger chain in Canada to partner with Beyond Meat, but it’s no longer the only quick service restaurant to offer its products. On February 28, Quesada Burritos & Tacos started selling the Beyond Meat Burrito — featuring Beyond Meat’s Feisty Crumbles – at its nearly 120 restaurants across Canada.

“More of our customers are identifying as flexitarians and requesting plant-based options so we’re thrilled to be Canada’s first Mexican chain to offer the Beyond Meat Burrito,” said Quesada’s founder Steve Gill in a press release. According to Sylvain Charlebois, a professor in food distribution and policy at Dalhousie University, 6.4 million Canadians either limit the amount of meat they eat or don’t eat it at all.

Beyond Meat seems poised for even more success, Forbes reports, having secured the backing of a growing number of professional athletes as it looks to go public. Boston Celtics point guard Kyrie Irving, New York Knicks centre DeAndre Jordan and Houston Rockets point guard Chris Paul are among the high-profile, all-star investors who have turned to plant-based diets.

Irving told the Los Angeles Times that the meat-free innovator initially sent him samples after he mentioned his veganism in an interview last year. “I was noticing that I wasn’t able to recover as fast after games and workouts. I did a lot of research and learned that my diet could be a factor,” he said. “It was good timing as I was struggling to find quality plant-based foods that still had a lot of flavour.”