Google announces new Assistant-powered Echo Show competitor, the Home Hub

At the company’s launch event today in New York, Google announced its smart home assistant Amazon Echo Show competitor, the display-clad Home Hub. Google says that the Home Hub aims to create “a more helpful, thoughtful home” by giving users the ability to view responses from Assistant, rather than just hear them like with they do with the Mini or standard Home. Specific Google services like Search, YouTube, Maps, Calendar and Photos have all been adapted with the Home Hub’s display in mind.

Further, Google says that the smart home device will feature “deep integration” into Nest devices and accessories. Google also says that Hub’s display is capable of adjusting to the ambient light present in a room thanks to a dedicated sensor that shifts the screen’s colour in real time. Unlike the Echo Show, which is finally coming to Canada, as well as Facebook’s recently announced Portal smart home assistant, there isn’t a camera featured on Google’s Home Hub.

During Google’s keynote, the company showed off a new recipe feature, suggesting that the Home Hub would work well in a kitchen, as well as emphasizing the device’s ability to play YouTube videos. The Home Hub is also capable of supporting Google Voice Match feature, allowing it to recognize specific users’ voices in order to pull up specific information like calendars, reminders and commute times. The sleek-looking smart home device sticks closely to the standard Google Home device design language, though there are new colours available this time around, including ‘Mint,’ ‘Pink,’ ‘Charcoal,’ and ‘Chalk’ The Home Hub is launching in the U.S., U.K. and Australia for $149 USD (approximately $193 CAD) on October 22nd. Given that past Google Home devices didn’t launch in Canada first, it’s unclear if the Home Hub will drop in the Canadian market immediately.