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Activity Stream Snippets Launched in Firefox To Market Mozilla Offerings

  • January 9, 2019
  • 03:34 AM

Starting this past Monday, Mozilla officially launched their new Activity Stream Snippets in Firefox 64. These new snippets appear at the bottom of the New Tab page and include call to actions for giving donations, newsletter signups, and learning about the Mozilla podcast and Pocket offerings.

The Firefox Activity Stream is the various content Mozilla shows you on the browser New Tab page when it is opened. This content includes the top sites you visit, recommended Pocket stories, screenshots, and other content that Mozilla thinks you would find interesting.

Also included on this page are Snippets that are promotions pinned to the bottom of the browser window and overlay any content shown on the page. These snippets are used to promote various offerings by Firefox.

You can see an example of an activity stream snippet pinned to the bottom of the image below that is promoting Mozilla’s IRL podcast.

Example Activity Stream Snippet
Example Activity Stream Snippet

According to Mozilla bug report, these new Snippets launched on January 7th for 1% of the total Firefox 64 users and finally increases to a 100% rollout by January 17th 2019.

Rollout Schedule
Rollout Schedule

Below we show the various Activity Stream Snippets that are available with this launch and way to enable a devtool to play with them.

New Activity Stream Snippets

Using the AS Router Admin, otherwise known as the ASR devtools, it is possible to see a demo of the available Activity Stream Snippets. Below are some of the different ASR Snippets that are currently available.

Tip to create a Firefox account

This Snippet will display a tip suggesting that you create a Firefox account so that you can synchronize your Firefox preferences and use them at other PCs.

Firefox Account Snippet
Firefox Account Snippet

Newsletter signups

Clicking the Continue button on this Snippet will open up a form where you sign up for the Mozilla newsletter.

Newsletter Signup Snippet
Newsletter Signup Snippet

Mobile browser promotion

When a user clicks on the Install Now button in this Snippet, it will ask for a phone number that it will use to send a link to the mobile version of Firefox.

Mobile Browser Promotion
Mobile Browser Promotion

Donation Campaign Snippet

This Snippet is for their end of year donation campaign.

Donation Campaign Snippet
Donation Campaign Snippet

Onboarding Overlay Snippet

I believe this Snippet will be used for new users to provide a basic tutorial on how to use Firefox.

Onboarding Overlay Snippet
Onboarding Overlay Snippet

Extension Promotion Snippet

This Snippet appears to be part of the Onboarding process where Firefox promotes a particular extension.

Extension Promotion Snippet
Extension Promotion Snippet

To learn how to demo these new ASR Snippets yourself, you can enable a special devtool with the instructions below.

How to test the new Activity Stream Snippets

If you would like to test the new Activity Stream Snippets yourself, you first need to enable the ASR devtools.

To enable the ASR devtools, please follow these steps:

  1. Type about:config in the Firefox address bar and then press enter. When Firefox asks, click on the button stating that you accept the risks.
  2. In the search field enter browser.newtabpage.activity-stream.asrouter.devtoolsEnabled and when the setting appears, double-click on the name to toggle it to true to enable the Activity Stream (ASR) devtools.
    ASR Devtools Enabled
    ASR Devtools Enabled
  3. Now that the ASR devtools are enabled, you can enter about:newtab#asrouter into the address bar and press enter. This will open the ASR devtools, or the AS Router Admin, as shown below.
    ASR Devtools
    ASR Devtools
  4. To play with the Snippets, scroll down until you see the Messages section. Under this section is a list of Snippets that you can force to show at the bottom of your open browser window by clicking on the Show button.
    List of Snippets
    List of Snippets
  5. Once you click on the Show button, the Snippet will be displayed at the bottom of the screen as shown below.
    Snippet Demo
    Snippet Demo

After you show a Snippet, Firefox blocks it from being displayed again. If you wish to see the Snippet again, simply click on the Unblock button and the Show button will become available again.

 

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