Smart speakers used primarily for music and information — and shopping
In terms of functions, the most common use of smart speakers was to play music, with 75 percent of those surveyed using the music function, some of them multiple times per day. Other popular uses of smart speakers were checking the weather, asking for information, and setting timers. Some more fringe functions included checking sports scores, setting reminders, playing games, and shopping.
Speaking of shopping, a large chunk of users — 43 percent — had made a purchase through their smart speaker. These purchases were predominately made through Amazon or Google’s shopping services, though some third party apps also offer purchases and subscriptions. Another source of expenditure on the devices was grocery shopping, with 53 percent of users ordering food delivery through their device. The setup of the devices makes reordering items very easy, which seems to be encouraging users to make regular grocery orders through them.
Even though most respondents used less than four third-party apps, suggesting either a limited interest in the further uses of the speaker or a difficulty in discovering new apps, users were satisfied with their experience. Of survey participants 44 percent were very satisfied with their device, and a further 35 percent were somewhat satisfied.