Bulletproof Announces Opening of Bulletproof Labs, a Human Upgrade Center

SEATTLE, Oct. 2, 2017 : Bulletproof 360, Inc., creators of Bulletproof coffee and other high-performance food and nutrition products, announced today the official opening of Bulletproof Labs, the first-ever facility of its kind using state-of-the-art biohacking equipment that will supercharge your body and upgrade your brain.

Biohacking pioneer and Bulletproof founder and CEO, Dave Asprey, spent more than two decades experimenting with cutting-edge equipment and techniques to hack his own biology, improving his mental and physical performance. Asprey created a hub in his own home, dubbed Alpha Labs, for experimenting with and refining these biohacking tools. This personal collection became the inspiration for Bulletproof Labs. Bulletproof Labs will feature more than 15 different technologies to improve mental and physical performance and recovery.

Bulletproof Labs Services Include:
◦Cryotherapy increases fat burning, boosts your immune system and reduces inflammation. It’ll also make you release endorphins – your body’s feel-good hormone
•The Cheat Machine
◦The Cheat Machine uses adaptive resistance technology to push you harder than you could ever push yourself, giving you the equivalent of a week’s worth of weightlifting in under fifteen minutes.
•Virtual Float Tank
◦Try sensory deprivation without getting wet. This virtual float tank drops your brain into a meditative theta-wave state, providing deep relaxation and clarity.
◦Hook your brain up to a computer to use EEG brain wave analysis to get the benefits of meditation in far less time and with far more control.
•Atmospheric Cell Trainer
◦Sit in a comfortable, futuristic pod that uses changes in air pressure – all the way up to the equivalent of the top of Mt. Everest – to create a workout for your cellular system. Experience improved energy, better sleep, enhanced detoxification, and an increased production of stem cells.
•Cold High Intensity Interval Training (HIIT)
◦Currently in testing with NASA for space flights to Mars, Cold HIIT combines compression and cooling technology to give your body the benefits of an intense 2.5 hour workout in just 21 minutes.

“I started experimenting with biohacking because I wanted to unlock the full potential of my mind and my body so they would do what I wanted them to do, without the struggle that never served me,” said CEO and founder of Bulletproof, Dave Asprey. “Using these tools allowed me to completely change my life – I’ve maintained a 100-pound weight loss, improved my sleep, upgraded my brain and ultimately transformed into a better version of myself, and it has saved thousands of hours of my time. Opening Bulletproof Labs means you can experience the same powerful transformation I have, without the unreasonable cost of spending $1 million to build it at home.”

Bulletproof Labs visitors will also have the opportunity to consult with staff at the on-site independent medical clinic and receive performance enhancing targeted IV nutrient infusions.

Bulletproof Labs is the latest in a series of innovative moves for Bulletproof, which continues to grow and expand as the leader in human performance. This year alone, Bulletproof announced a ready-to-drink version of its famous Bulletproof coffee, Bulletproof Coffee Cold Brew, secured a $19 million round of Series B funding led by CAVU Venture Partners and Trinity Ventures, and has plans for additional retail expansion.