Apple shares new ‘Shot on iPhone’ ad for Mother’s Day
Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot oniPhone” campaign and focuses on Mother’s Day, which is one week away from today. The touchingvideo comes in at 30-seconds long and follows two new iPhone 6s ads from last week, one thathighlighted the device’s 4K camera and one that showed off Touch ID.
In today’s new video, simply called “Mother’s Day,” a handful ofimages and videos are shown that represent motherhood. Scenesrange from the initial birth of a child to grown children and theirmothers. Each image and video is credited with the photographer’sname below it.
Celebrating motherhood through the lens of iPhone usersaround the world.
Apple has been cranking out advertisements at a fast pace recently.Prior to the two new ads last week, the company shared a pair ofvideos highlighting its Earth Day and renewable energy efforts, whileit previously shared a series of Apple Watch ads starring Nick Jonasand other celebrities.
Apple initially rebooted its successful Shot on iPhone campaign in February with all new images fromthe iPhone 6s. The Shot on iPhone campaign took home one of the top prizes at the Cannes GrandPrix festival, as well.
You can view Apple’s Mother’s Day Shot on iPhone video below: