Audible, which is owned by Amazon, boasts over three times as many titles – about 250,000 total according to TechCrunch – but eStories is hoping their slightly lower price will be enough to win over at least some of Audible’s 55 million global users. For comparison, Audible’s rates start at $14.95 per month for a single title with 30 percent discount on subsequent titles after that. After the monthly fee, eStories offers a 33 percent discount per book if you buy them a la carte. From there, prices go up to $21.99 or $49.99 per month for two or five monthly titles.

The new service isn’t exactly following the eMusic indie-only format, however, and the company has partnered with the audiobooks divisions of major publishing houses like Hachette, Penguin Random House, Simon & Schuster and others to bring some major bestsellers like The Hunger Gamesand Game of Thrones series, The Girl on the Train and Between the World and Me.