How Impossible Foods turned a plant-based burger into a $4 billion brand
An Impossible burger tastes and bleeds like meat, but it’s made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world. The company is looking to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.13:53Mon, Aug 31 20209:53 AM EDTRELATEDHow Impossible Foods turned a plant-based burger into a $4 billion brandWhy Americans pay up to $1,400 for Spanish hamMargins on vegan food will increase as more competition enters market, analyst saysI tried the world’s most expensive coffee — it costs $100 for just one cupThis Bill Gates-backed start-up is battling world hunger with avocados that last twice as longHow Oatly took over AmericaAyesha Curry loves to splurge at Whole Foods—and Steph Curry always checks the bill
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